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Beyond the Beach: Discovering the Photogenic Magic of Spain’s Alicante’s Historic Heart

While most visitors flock to Alicante’s sun-soaked beaches, a world of narrow cobblestone streets, vibrant facades, and authentic Spanish charm awaits just steps away in the city’s captivating Old Town. This visual journey takes you through the hidden corners that most tourists never see, revealing a side of Alicante filled with character, history, and picture-perfect moments that will have you rethinking everything you thought you knew about this Mediterranean gem.

Alicante Spain Barrio Santa Cruz Old Town Castle

So, let’s talk about Alicante! I know what you’re thinking – cheap package holidays, stag and hen parties, masses of tourists… But let me stop you there.

Yes, you can find all this, if you go to some resorts. Just look a little deeper, and you will see that there’s so much more to this historic town than resorts.

Alicante Spain Beach Castle Old Town
Postiguet Beach and Santa Barbara Castle, Alicante

Alright, it’s a busy tourist destination, and I’ve met plenty of travellers who proudly proclaim that they do not visit over-touristy destinations. But I personally believe that this is a ‘cut-your-nose-to-spite-your-face’ attitude.

Have they ever stopped to think about why are busy tourist destinations so popular? I can guarantee that the vast majority of the time, if not always, it is because they are beautiful places that offer something that cannot be found anywhere else.

That’s why it has attracted visitors in the first place. And this is the case with Alicante.

Alicante Spain Old Town
Alicante Old Town

Yes, it has fantastic beaches, resorts and a buzzing nightlife – but we all know that already. I want to draw people’s attention to the beauty of the old town of Alicante. And what better way of doing this than to offer some photographic evidence of its charming historic quarter.

Alicante Town Hall

An intricate Baroque building right in the centre of town, the Town Hall was built in the 18th century. It’s covered with delightful architectural details and you can also visit the interior and its famous Salón Azul (Blue Room).

Alicante Spain Old Town Hall
Alicante Town Hall
Alicante Spain Old Town
The Town Hall seen from the back streets of the Old Town

Santa Barbara Castle

Built in the 9th century during the time of Muslim Spain, Santa Barbara Castle sits on top of an outcrop overlooking Alicante City. It is one of the largest medieval fortresses in Europe and it offers fantastic views and great photo opportunities.

Alicante Spain Barrio Santa Cruz Old Town Castle

Barrio de Santa Cruz

Located at the foot of Santa Barbara Castle, the Barrio de Santa Cruz is where the old Muslim Quarter once was. It has the cutest houses, all of them unique, and the best views over the city and the Mediterranean Sea.

Alicante Spain Barrio Santa Cruz Old Town
In the Barrio de Santa Cruz life happens outdoors
Colours and flowers of the Mediterranean
Bright blue and white wall, with matching hanging blue pots with palms, ferns and pelargoniums
A blue and white wall, grilled window and plants in pretty pots
A pretty iron grilled window of a blue and white washed house with geraniums in terracotta planters
Stone steps running along a pretty tiled wall each holding a potted plant
La Casita de Loli
Alicante Spain Barrio Santa Cruz Old Town
Barrio de Santa Cruz, Alicante
Natural Beauty
Alicante Spain Barrio Santa Cruz Old Town
Enjoying the evening breeze in Barrio de Santa Cruz
Casa del Ringui

Mirador de Santa Cruz

This viewpoint is the highest point of the Barrio de Santa Cruz, from which you have spectacular panoramic views of the city and the Mediterranean Sea. It’s the perfect spot to enjoy the sunset.

Alicante Spain Barrio Santa Cruz Old Town
View of Alicante Old Town from the Mirador de Santa Cruz
Alicante Spain Barrio Santa Cruz Old Town
Mirador de Santa Cruz, Alicante
Alicante Spain Barrio Santa Cruz Old Town
Rooftops of Alicante

Start Planning Your Trip

Where to stay in Alicante

Luxury Stay

Alicante Spain Palacio Salvatti Suites

Right in the centre of the Old Town, Palacio Salvetti Suites has one of the best-rated locations in Alicante. These apartments have kept the original palatial-style interior, and every unit has its own kitchen. They also offer a number of services you would find in a top rated hotel.

Book Palacio Salvetti Suites here

Alicante Spain Hospes Amerigo Hotel

Set in a 19th-century Dominican Convent in Alicante’s old town, Hotel Hospes Amérigo is within 50 yards of the cathedral and Alicante Town Hall and 4 minutes walk from the beach. It offers beautiful views of Alicante Cathedral and Santa Bárbara Castle and it has a free rooftop spa with sauna, pool and gym.

Book Hospes Amérigo here

Mid-Range Stay

Alicante Spain Hostal Les Monges Palace

Les Monges Palace Boutique This boutique hotel is located in a historical building from 1902. It retains original features, such as ornate tiled floors, wooden beams and oil paintings. Only a few minutes walk from the beach and the marina, it is next to Alicante Town Hall, the cathedral. It also has a rooftop with views over the Old Town and the castle.

Book Les Monges Palace Boutique here

Alicante Spain Eurostars Mediterranea Plaza

Set in the historic city centre, next to Alicante Town Hall, Eurostars Mediterranea Plaza is 100 yards from Alicante’s Postiguet Beach. It has a roof terrace with city and sea views and it offers a free sauna and gym. The elegant Mediterranea Plaza offers modern, air-conditioned rooms with satellite TV and a minibar.

Book Eurostars Mediterranea Plaza here

Budget Stay

Hostal Numero Trece is located half a mile from Postiguet Beach and very close to other Alicante popular attractions. It offers rooms with air conditioning and a shared bathroom. Other facilities include a shared kitchen and a shared lounge.

Book Hostal Numero Trece here

Alicante Spain Hotel Maritimo

Rooms at the Hotel Maritimo are simple yet elegant and bright, with plenty of natural light. They all have an en suite bathroom and the hotel has a 24-hour reception. Located in the historic city centre, Postiguet Beach is 750 yards away. There is also good access to the bus and train stations.

Book Hotel Maritimo here

Planning to explore further afield?

If you would like to get out of the city, driving yourself along the coastal road and visiting the villages nearby, can be a great option. But car hire is not cheap, so use Auto Europe to compare rates to get the best deal from a wide range of providers.

Visiting Spain? Check out my other Spain articles

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Alicante Old Town Photos, Spain
Alicante Old Town Photos, Spain

Disclosure: A big thank you to the Spanish Tourist Office, Costa Blanca and IgersLondon, who hosted me during my time in Alicante. As always, all views are my own.