11 Things To Do In Linz, Austria’s Best Kept Secret

Discover the best things to do in Linz, Austria, with this comprehensive guide to its top attractions and sights. Explore Austria’s best kept secret and a true hidden gem with my personal recommendations.

When I first told people I was going to Linz, I got a lot of blank stares. And I have to be honest that I had never heard of Linz either, despite it being Austria’s third largest. 

When it comes to Austria, we’ve all done it. We tend to focus on well known cities like Vienna, Salzburg or Graz. So I’m really excited to share this true hidden gem that I feel it deserves a lot more attention.

So here’s a guide to help you make the most of your visit, with the unmissable places to visit and things to do in Linz even if you’re short on time.

Where is Linz?

For those still wondering where exactly this Austrian gem is, Linz is in Upper Austria, right in the heart of Europe. It’s located along the Danube River, about halfway between Salzburg and Vienna, making it an ideal stop if you’re exploring Austria by train or car.

The city is incredibly well connected, with direct trains to major European cities, and just a 2 hour flight from London with Ryanair. Linz may be tucked away from the typical tourist trail but it’s really easily accessible.

Why visit Linz?

Linz is a city that’s undeservedly overlooked. The fairy-tale-like cobblestone streets, quaint cafes, and gorgeous pastel-coloured buildings make for a lovely and charming city. But there’s a lot more to Linz than pretty buildings and streets.

The city was recognised as part of the UNESCO Creative Cities Network in 2014 and was European Capital of Culture in 2009. 

It has a number of world-class museums, including the mind-blowing ARS Electronica Center, one of the best museums I’ve been to recently, as well as centuries-old history to discover.

This is something I loved about Linz. One moment you’re exploring medieval streets, and the next you’re immersed in interactive AI technology.

But the best part is that Linz is still under the tourist radar, so you’ll get to enjoy these amazing experiences without the crowds. 

Even during peak summer season, when the weather is at its warmest and the city is at its most beautiful (from May to September is absolutely perfect), you won’t feel overwhelmed by hoards of people. 

Where to stay in Linz

Linz has accommodation options for every budget and travel style, with most attractions within walking distance regardless of where you base yourself.

Things to do in Linz

Explore the Old Town (Altstadt)

There’s something absolutely enchanting about getting lost in the cobblestoned streets of Linz Old Town. You can really feel and breathe the city’s history here.

The Hauptplatz (Main Square) is where the magic really happens. It’s one of the largest enclosed squares in Austria, and sitting at one of the outdoor cafes with a coffee, watching the world go by, is a must to get a feel for the city’s comings and goings.

The baroque buildings here are full of history, and I found myself constantly looking up, discovering new architectural details with every glance. 

Don’t rush this part of your visit, the Old Town deserves to be enjoyed slowly. I was a bit tight on time and I really wish I was able to spend longer here.

Admire Mariendom (New Cathedral)

I heard Mariendom before I saw it. As I was wandering the streets of the Old Town, I heard this melody of bells. It sounded grand so I had to find out where it came from.

I walked around fast trying to follow the sound until I turned a corner and saw the New Cathedral’s spire, also known as Mariendom, rising above the city. In front of me was Austria’s largest church, with its bells blasting out and calling people to worship.

The New Cathedral is really imposing, and it has capacity for 20,000 people inside. Try and visit in the afternoon to catch the light shining through the stained glass windows. Sadly I got there as a service was starting so I was not able to go inside.

Take the tram to Pöstlingberg

The Pöstlingbergbahn is one of the steepest adhesion railways in the world, and the journey up the hill is an adventure in itself. The carriages maintain that historic feel, so you feel like you’re travelling back in time with all mod cons.

As you climb higher, the views over Linz and the Danube Valley become absolutely spectacular.

At the top, you’ll find the charming Pöstlingberg Basilica, which is a popular pilgrimage site, and a viewpoint with stunning views of Linz and the Danube. On a clear day, you can see for miles across the Austrian countryside.

If you are travelling with kids, don’t miss a ride to the realm of dwarves, forest animals and fairy tales on the Grottenbahn.

Have your mind blown at ARS Electronica Center

This was one of my favorite things to do in Linz. ARS Electronica Center is so much more than a museum! It’s more like a portal to the future.

I’ve never experienced anything quite like the ARS Electronica Center, where art, technology, and science come together in the most mind-bending ways imaginable.

The interactive exhibits here will challenge everything you think you know about the world around us.

I spent a couple of hours experimenting with AI, exploring the fascinating topic of climate change and biotechnology, and getting hands-on with technologies that felt like they were straight out of a sci-fi movie.

Even if you’re not particularly tech-savvy, this place is fascinating. It’s definitely worth allocating a few hours for this experience. And make sure you don’t miss the Deep Space 8K digital experience. Mind blowing!

Dive into contemporary art at Lentos Art Museum

The Lentos Art Museum building itself is a work of art. This striking glass structure lights up in different colors at night, creating the most beautiful reflection on the Danube. But it’s what’s inside that makes a visit really worthwhile. 

The Lentos houses an incredible collection of modern and contemporary art, with works that span from the early 1900s to today. Their permanent collection includes works by artists like Egon Schiele, Gustav Klimt and Andy Warhol among many others.

Each room flows naturally into the next, creating an easy journey through different artistic movements. 

The museum also hosts fantastic temporary exhibitions, so check what’s on during your visit.

Try Linzer Torte

You simply cannot leave Linz without trying the city’s most famous culinary export! 

Linzer Torte is said to be the oldest cake recipe in the world, dating back to 1653. So tasting the authentic version here is a must.

Head to one of the traditional cafes in the Old Town. A good one to try is Jindrak, a small local chain that has been making the “Original Linzer Torte” for over 80 years. 

The buttery, almond-flavoured pastry with its lattice top and jam filling is pure Austrian comfort food at its finest. Now I really understand why the Linzer Torte has been beloved for centuries.

Have a refreshing drink at Sandburg Beach Bar

This was such a delightful surprise! Who would have thought you’d find a beach with a bar along the Danube in the heart of Austria?

Sandburg Beach Bar is an amazing tropical oasis with real sand, palm trees, and the most relaxed vibe imaginable.

During summer, this place comes alive with locals and visitors lounging in beach chairs, sipping cocktails, and enjoying the fresh air by the river. 

It’s the perfect spot to unwind after a day of sightseeing, and the atmosphere is really laid-back and friendly.

Go shopping around Landstrasse and Bischofstrasse

Forget the big chain stores! This is where you’ll discover Linz’s true shopping personality.

If you enjoy shopping (who doesn’t?), you’ll love browsing the independent boutiques, artisan workshops, and quirky specialty stores that line up Landstrasse and Bischofstrasse.

Here you’ll find local crafts, Austrian design, and unique finds you won’t see anywhere else.

Take a Danube Cruise

Seeing Linz from the water gives you a completely different perspective on the city. River cruises along the Danube typically last about 45 minutes, which is a bit short in my opinion, but still worth doing.

From the boat, you can appreciate how beautifully the city’s architecture frames the river, and you’ll get some fantastic photos of the skyline.

The cruise commentary shares interesting stories about Linz’s history and points out landmarks you might have missed from ground level. 

Walk Along the Danube

Enjoy a peaceful stroll along the Danube promenade, especially during golden hour when the light hits the water just right. 

The riverfront has been beautifully developed with walking and cycling paths, parks, and plenty of benches where you can sit and watch the boats drift by.

It’s the perfect way to see how Austrians really live and relax.

Relax at Donaupark

This sprawling riverside park is a go-to spot for locals when the sun is shining on Linz. Donaupark is where they come to jog, have family barbecues, play frisbee, or simply lie in the grass with a good book.

The park connects beautifully with the Danube promenade, so you can easily combine a riverside walk with some serious relaxation time. 

As well as a large area of grass, there are plenty of mature trees that provide perfect shade on sunny days, and the views across the river are simply gorgeous.

Where to eat in Linz

Lentos Restaurant

The Lentos Restaurant is an excellent place for lunch. Located within the Lentos Art Museum, the outdoor terrace has a stunning view of the Danube. 

I had the seabass with mushroom risotto and it was so good! The fish was really fresh and the risotto was perfectly cooked and exceptionally tasty.

Jack the Ripperl

Tucked away in a narrow side street off Landstrasse, Jack the Ripperl has been open since 1974 and is a bit of a Linz institution. So much so that it has its own little shop selling merch and their own meat sauces and dry rubs.

This place is heaven for meat lovers. The burgers, ribs and quesadillas are very popular in their different formats. I had Jack’s original baby back ribs with sweet potato fries and they were mouthwateringly good.

They source their meat from renowned Öberio, a local network of farmers that practice sustainable agriculture.

How to get to Linz

Getting to Linz is surprisingly straightforward, whether you’re coming from within Austria or international destinations. The city sits perfectly positioned along the Danube River, making it easily accessible by multiple transport options.

By Air: Linz Airport (LNZ) offers direct flights from several European cities, including a new route from London Stansted with Ryanair.

> Check the best flight deals with Skyscanner here

By Train: Linz Hauptbahnhof connects seamlessly to Austria’s excellent rail network. Direct trains run regularly from Vienna (2.5 hours), Salzburg (1.5 hours), and Graz (3 hours). International connections from Germany, Switzerland, and other neighboring countries are also frequent.

By Car: The A1 autobahn makes driving from Vienna or Salzburg super easy. Just bear in mind that parking in the city centre is available but can be pricey.

By River: For a unique arrival experience, Danube river cruises dock right in the heart of Linz, offering stunning views of the Old Town as you approach.

Final thoughts on Linz

What I loved most about Linz is how authentic it feels. This city has not been polished for tourists. It’s a real, living place where people work, play, and go about their daily lives. 

You’ll find yourself chatting with friendly locals, discovering hidden corners that aren’t in any guidebook, and experiencing Austria in a way that feels genuinely special.

My top tip? Don’t try to rush through everything in one day if you can. Linz is made for slow exploration and spontaneous discoveries. Take time to sit in a cafe, strike up conversations, and let the city reveal itself to you naturally.

Nevertheless, I hope you have found my guide for things to do in Linz useful and it helps you make the most of your time in this Austrian hidden gem.

Read my other articles about travelling to Austria

• 3 Days In Upper Austria: Why You Should Consider Upper Austria For Your Next Summer Getaway
• 25 amazing things to do in Graz
• A sustainable travel guide to Graz
• 8 reasons to visit Carinthia in the summer, Austria’s sunniest region
• Summer in Southern Austria – 15+ things to do in Carinthia in summer
• Bregenzerwald, The Austrian Region Living Sustainably And In Harmony With Nature
• Fun Things To Do in Feldkirch, An Austrian Fairy-Tale Town

Do you have any questions about things to do in Linz?
Let me know in the comments!

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Disclosure: This post has been created as a partnership with Visit Linz and Upper Austria. As always, all views are my own.